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reference new site google

    We all have the right to ask real existential questions and if there is one that interests a lot of webmasters, it's this one: how long will it take me to properly reference a site? Why does SEO take so long? Why am I getting so few visitors from Google when my new site has been around for a few weeks?

    Reality quickly asserts itself: listing a new site is a real challenge of patience! Bloggers face it too, often going through a long period of dead calm when launching their blog. How to occupy this waiting period intelligently and how long will it last? Elements of the answer in this article!


Indexing a new site

    When creating a blog or a site, you need to learn to distinguish two things:

  • Indexing, that is to say, the fact that the site appears in the results of Google (it can be on the first page but also on the 50th page!).
  • Positioning, that is to say, the place your site occupies in these results.

    There is no standard time frame for Google to index a site. The first pages are generally listed within a week of going online. It can be very fast (sometimes less than an hour!), It can also take several weeks. To find out if your site is indexed, just type site: adressedevourresite.TLD on Google: the search engine will then tell you the number of pages it has listed.

Google to index a site sgtinfo
Google to index a site sgtinfo

    If this instruction does not return any results, it means that Google has not yet indexed your site. There can be several explanations:

  • A site still too young.
  • A site that Google is unable to index because you are preventing search engine bots from accessing it, because there is a server problem preventing access to the site, etc.

    To help Google index your site, you have several methods available to you. They do not guarantee that Google will index the site, or even that it will do it quickly… but let's say that you put all the chances on your side to make it easier for them.

Submit site address to Google

    You can submit the address to them, either directly or through the free Google Search Console tool if you have created an account there.

    Go to the "Exploration> Explore like Google" section, click "Explore". In the table, Google then offers to send the site for indexing. All you have to do is check the "Explore this URL and its direct links" box.

    Search Console can also notify you of any problems that Google encounters on the site (access impossible, etc.). Personally, I never use the submission of a site to Google because the engine is now sufficiently "mature" to detect new web pages itself.

Submit a sitemap to Google

    You can generate it with a free tool like XML Sitemaps (up to 500 URLs) or using a WordPress plugin like Google XML Sitemaps.

    Then send the address of the XML file obtained to Google through Google Search Console, Exploration> Sitemaps section, by clicking on the red button "Add / Test a sitemap".

Positioning of a new site

    This is a second aspect of the problem because even if Google knows your site, that does not mean that it will give it a place on the first page in a few days!

    When you have just launched a new site or created a blog, I can understand that it is a little frustrating to wait (without traffic) for Google to design to give its verdict! You can use this time to do a few things that will benefit your site.

Feed the site with content

    Even if it is frustrating at first to have the feeling of writing in a vacuum, without being read by anyone, I recommend that you write regularly. Text is the raw material the search engine uses to assess the relevance of your pages. Publish articles with text (avoid posts containing only images or videos).

  1. Unique articles (no copying !).
  2. Optimized articles (for which you write a title and a meta description, place subtitles, appropriate markup ).
  3. Regular articles: publishing twice a week for example will not allow you to be better positioned but it will encourage Google to come back to the site regularly. The volume of content on the site will also grow faster, which can ultimately speed up your development.

Create links to the site

    Search engines use links to move from one web page to another ... but also to assess the popularity of each site. It is partly for this reason that when a brand (or the government) launches a new site with a large communication campaign around it, the site quickly ranks very well on Google: Internet users talk about it, multiplying the links to the site. site.

    Of course, an average blogger or a small business that creates his blog or his site does not have this kind of communication budget but remember this principle: links play a role in the rate of growth of your site.

  1. For example, a blogger can publish guest articles on already influential third-party sites, indicating the link of his new blog.
  2. Create social media accounts and include the site link there.
  3. Possibly post some relevant comments on sites related to your theme.

    Keep in mind that links should come from sites that are relevant to your topic and sites that already have a good reputation and are recognized for their quality. On the other hand, avoid increasing the number of links on any type of site: too rapid growth in the volume of links may be considered suspicious by Google.

    Getting links through guest blogging, for example, can be a big boost for a young site, which will help it gain exposure to search engines more quickly.

Check the site for errors

    Some things to check on your checklist:

  1. Can we access your site without slowness, server errors?
  2. Does your site have 404 pages (pages deleted and not redirected to an alternate page)? If so, consider correcting these errors.
  3. Have you blocked the site's access to robots? Sometimes, you inadvertently checked a "noindex" box in the settings of a plugin that blocks the indexing of the site ... or you forgot to uncheck the "Ask search engines not to index this site" box in the WordPress settings. If so, correct the problem.
  4. Are you using too many redirects? You had chosen a first domain name, you finally changed and then opted for a different extension ... Sometimes, a site has too many redirects and the search engine gets lost, not to mention that the loading time increases for the visitor, which must go from A to B, then from B to C ...
  5. Are some pages accessible from several different addresses? I have already seen a merchant have 1400 different addresses listed on Google ... for a site that actually only had 300 pages: each page was accessible via several addresses, further diluting its SEO efficiency.

Guinrank tool explained

    In addition, look at how the site is designed: can we easily access all the pages or is navigation difficult (no menu, difficult to access pages, etc.)?

Referencing a new site, variable timing

    It follows from these various parameters mentioned that the referencing of a new site takes a variable time, which depends a lot on your investment to supply the site with content, to optimize it in terms of code or to make it known through links of quality.

    I often notice that Google starts by assigning an "initial" position to the pages according to the state of the site at a given moment: does it receive links, does the article seem rich in information, is the site good structured? Then, between 1 and 3 months later, he re-evaluates this position and it is there that we can often make a rather significant leap forward in the results.

    For example, my article “How to know the traffic of a website”, published at the end of October 2015, received around 150-200 visitors/month the first two months, it then stagnated on the second page of Google. Its positioning was then reassessed upwards and it now attracts around 1,000 visitors per month.

The age of the domain name also plays a role:

  • A very young domain name, which has no history, will take longer to evolve than a domain name that is at least a year old. Symbolically, it is as if Google needs time to "trust" a site that it does not know.
  • But on the other hand, some old names have a negative history: they were penalized for spam, for example ... I had the case of a reader of No Tuxedo who was systematically filtered by anti-spam because the domain name she had chosen for his blog had in the past been used by hackers to send spam. Before buying a domain name, it is always useful to do some research on it to verify that the history is "clean".

    And of course, the degree of competition of your theme is also important. If the competition is weak, it will be easier to climb quickly to the first page while if you launch into a very competitive niche, you will take more time because the competition will often be made up of sites that are already well established, known, old. and popular.

My name is Duc "JOSEF" Le and I work in Digital Marketing at Mageplaza and BlogAvada. Mageplaza offers a comprehensive collection of over 230 extensions that are designed to work seamlessly with the latest versions of Magento 2 (Adobe Commerce). Meanwhile, BlogAvada is a blog that serves as a platform for sharing information related to websites, mobile apps, e-commerce, digital marketing, and other related topics. I encourage you to visit our websites to learn more about what we have to offer.

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