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SMS: 15 examples of messages to attract customers

Want to take advantage of SMS marketing to attract new customers and strengthen the loyalty of your consumers? You are right ! This communication channel is very effective, even in the age of social networks and e-mails.

90% of SMS are read in 3 minutes against 22% for e-mails. However, to attract customers via SMS, it is necessary to aim right. So to successfully create an SMS campaign, call on an SMS marketing specialist on!

To convince you to use SMS in your communication, here are 15 types of messages to convince, convert and retain your subscribers.

SMS 15 examples of messages to attract customers
SMS 15 examples of messages to attract customers

1. The greeting

Greetings enhance the overall customer experience by not only providing a warm welcome but also by offering opportunities to delve deeper into your brand or products.

This can be accomplished through various means such as sharing informative content, providing trial offers, offering links to request samples, or sharing contact details for customers to reach out to an advisor for further assistance.

2. Promote your content

Use SMS to share useful content with your prospects and customers. Direct them to your blog, white papers, landing pages or popular resources to guide them in their purchases or show off your expertise.

To promote your content effectively:

  • Add relevant numbers, an engaging quote or a shock phrase in the SMS.
  • Make sure your blog and content are optimized for mobile.
  • Segment your contacts to send personalized content that best meets their needs.

3. Weekly or monthly tips

Deliver weekly or monthly tips to deliver even more value to your followers. For example :

  • A home decor store can promote seasonal DIY projects to do over the weekend.
  • A clothing store can send advice on the latest trends or what to wear depending on the weather of the day.
  • A software vendor can provide tips for improving weekend productivity (SMS that will be sent on a Thursday or Friday, of course!).

4. Le text-to-win

The text-to-win refers to an SMS contest. The goal is to increase engagement and enrich your database.

To promote your contest , send your contacts to a landing page or invite them to reply by SMS.

You can also advertise the campaign on your website using a banner or a pop-up form that asks participants to provide their mobile phone number.

After the contest ends, follow up on followers who didn't win. You can send them discount codes as consolation prizes.

5. SMS drip

Literally, "drip" means "drop". It's about sending SMS in dribs and drabs, at regular intervals, to achieve a goal. Generally, this is to encourage purchase.

It's the same principle as lead nurturing by email. You can start with a welcome text message, for example, then send a shopping guide a week later, and a discount or referral code some time later. The goal is to stay in the mind of the consumer, while being useful.

This type of SMS is also used for renewable products or services. For example, a car garage can set up SMS drips that remind the annual maintenance of a vehicle, see the passage to the technical control.

6. Teaser new products

Product launches are very effective in engaging your followers and attracting new customers. You can use the SMS drip technique to create impatience until the product officially arrives.

Every day, present features or functionalities of your product/service via short messages. Short enough to keep the mystery, but long enough to spark interest around novelty.

7. Transaction messages

Very useful in the e-commerce sector, transaction messages reassure the customer. Sent after the conclusion of a purchase, they have 2 purposes:

  • Inform the customer about the status of his order
  • Maintaining the relationship for loyalty

However, they should be kept short and simple, like all text messages. Even if you have to share difficult information, like late deliveries, do it without the fuss. If necessary, refer to a blog post or a site page to give more details.

The customer experience is always better when he can anticipate the progress of his order. Remember that text messages are opened within seconds of receiving them. In the event of bad news, the customer can prepare accordingly.

8. A personalized promotion

Personalized marketing is always more effective than other forms of marketing! 94% of marketers believe in personalizing content. And this is valid for SMS campaigns.

If you want to improve conversions and attract customers, target them based on their interest or purchase history.

9. Cross-selling messages

SMS is a fast, effective and inexpensive way to cross-sell . You can easily send offers on complementary products to the customer's purchase.

All it takes is one catchy phrase to capture attention. For example: “Now that you have this trendy dress, how about these matching pumps…”

The objective is to arouse the curiosity of the subscriber to encourage him to return to the site. You can accompany the message with a discount offer to increase the conversion rate .

10. Reconquest Campaigns

As the name suggests, these SMS campaigns help win back inactive customers . They combine retargeting , upselling and cross-selling techniques .

The concept is simple: you identify customers who have not visited your store or purchased a product in the last 60 or 90 days. You can then send messages containing:

  • Discount codes on recently viewed products or those added to their wishlist.
  • Your latest news validated by an influencer or an expert in your sector.
  • A promotion on a product they have already ordered, if you are selling recurring goods/services, or on a complementary product.
  • Shopping guides for your new products.

11. A VIP campaign to celebrate loyal customers

To attract customers and boost your sales, launch a promotion to subscribers who have recently purchased your products. You can also include your regular customers.

The goal is to build loyalty by making them feel like they're part of an exclusive community.

Celebrate their loyalty by offering them access to private sales , new discounts, new products in preview... You can also organize a flash sale and send the link only by SMS.

12. SMS to find brand ambassadors

Finding influencers and brand ambassadors can be easy via SMS. Ask your followers to rate you on a scale of 1 to 10.

Then ask those who have rated you well to recommend you to their family or friends. You can use those who have brought you the most customers for future campaigns.

Be sure to assign them specific affiliate links and reward them with coupons or giveaways.

13. “Text an expert” messages

With this technique, it is the subscriber who sends you a message and who therefore has the impression of contacting you (which facilitates conversion).

Except that you will have sent a first SMS in which you give a number to write to for expert advice.

This can be questions about how to use your product/service or achieve a goal related to your business.

For example, if you sell an SEO tool, you can suggest an appointment with an expert to find out how to improve the positioning of a website in search engines.

In industries such as healthcare, the anonymous nature of SMS can ensure the success of this campaign and thus attract new customers.

14. SMS to reduce churn

Another way to re-engage your audience, or reduce churn, is to send a promotion to targeted audiences.

Imagine you have a restaurant and a competitor is opening near you. To prevent your consumers from being unfaithful to you, you can send an SMS like: “Hello, the children eat for free on Sundays when you show this SMS!”. Such promotion will definitely get high response rates and immediate results.

This good practice is all the more effective with customers who have not responded to you on other marketing channels.

15. Gaming SMS

In addition to regularly reading text messages, mobile users like to play games on their phones. You can combine business with pleasure by taking advantage of gaming .

On your website, create an easy game with giveaways: products, vouchers, discount vouchers, jackpots... Send the link by SMS to your subscribers to engage them. Also consider asking them to forward the SMS to their friends to attract new customers.

Send a message with a link to a game on your site. It must match your offer. For example, gamers can earn coupons to use on your site. It's the perfect way to engage your subscribers and attract other customers. Text messages are easily transferable.

Our tip for setting up SMS marketing

Faced with the saturation of many marketing channels, SMS is a powerful alternative to bring you closer to your consumers and attract new customers!

Through these 15 types of messages, you can engage your audience and improve your conversion rate very quickly.

My name is Duc "JOSEF" Le and I work in Digital Marketing at Mageplaza and BlogAvada. Mageplaza offers a comprehensive collection of over 230 extensions that are designed to work seamlessly with the latest versions of Magento 2 (Adobe Commerce). Meanwhile, BlogAvada is a blog that serves as a platform for sharing information related to websites, mobile apps, e-commerce, digital marketing, and other related topics. I encourage you to visit our websites to learn more about what we have to offer.

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