last posts

Benefits of creating an HTML sitemap

XML sitemaps are an effective tool for aiding search engine crawlers in discovering website pages. They provide search engines with website URLs and offer a comprehensive map of all pages on a site. The sitemap data includes information on how frequently a URL's content changes compared to others on the site, but this is unlikely to impact search engine rankings.

XML sitemaps are particularly beneficial for larger websites that would otherwise take a long time to be crawled by a search engine. Each site has a specific crawl budget allocated to it, so no search engine will crawl every URL the first time it encounters it. XML sitemaps help search engines build their queue of pages they want to serve.

On the other hand, HTML sitemaps are intended for website visitors. They also include every page of the website in a more readable and user-friendly format than a simple XML list, from main pages to lower-level pages. An HTML sitemap presents an opportunity to bring order to the chaos of a website and offers numerous benefits for both SEO and user experience. It is important to make an effort to create an HTML sitemap that is well-organized and easy to navigate.

Benefits of creating an HTML sitemap
Benefits of creating an HTML sitemap

Benefits of HTML Sitemap for User Experience

an HTML sitemap has several other benefits in addition to making your site more user-friendly. These benefits include:

  • Improving search engine visibility: An HTML sitemap helps search engines to easily navigate and crawl a website, which can improve its visibility in search engine results pages.
  • Enhancing website navigation: An HTML sitemap provides an organized and structured overview of a website's pages, making it easier for visitors to find the content they are looking for.
  • Facilitating website updates: An HTML sitemap makes it easier for website owners to keep track of updates and changes to their website, as they can quickly see what pages have been added or removed.
  • Boosting SEO: An HTML sitemap can improve a website's SEO by providing a clear picture of its structure and hierarchy, which can help search engines to better understand its content and relevance.

Overall, an HTML sitemap is a valuable tool for improving website functionality, user experience, and search engine optimization.

Organize large sites

A site map functions as a virtual map for a vast shopping complex, serving as a helpful tool for the site administrator to evaluate and organize each page within the site. Additionally, for users who are unable to locate the information they require through regular browsing, a site map often serves as a last resort in assisting them in locating the relevant content.

Identify key pages to improve navigation

The availability of certain pages on a website may not always be evident through links in the header or footer. However, some of these pages may be deserving of such visibility. In such cases, utilizing a sitemap can be beneficial in identifying them.

Additionally, incorporating a "heat map" into the HTML sitemap can allow for the tracking of a visitor's journey from their initial search to eventual purchase. This process can help in identifying crucial pages and subsequently increasing their visibility, such as by including them in the header menu.

The benefits of the HTML Sitemap for your SEO

Not only do taxonomy and link prioritization assist users in navigating a website, but they also hold significant value for search engine bots. A sitemap can aid these bots in comprehending the taxonomy of the site, directing them to explore all pages and gain a comprehensive understanding of the website. As a result, this can make it easier for the bots to crawl through the website and potentially spend more time navigating the pages in the intended manner.

Facilitate content categorization by search engines

In order for your content to be well-ranked on search engines, it's crucial that they understand the subject matter. To assist these search engines, it's important to take control of the situation whenever possible and aid in the discoverability of your content by getting it into the crawler queue.

Although an XML sitemap serves as a simple list of links, crawlers tend to prefer HTML links for discovering content on the web. This can help to highlight specific content and emphasize the most critical pages on your website.

Find internal linking opportunities

Think of the HTML sitemap as a blueprint or roadmap for your website. Its main purpose is to create a logical structure and an effective categorization system across your entire site.

The sitemap can serve as a helpful project management tool by overseeing the organization and interlinking of pages and subpages.

For instance, you can use the HTML sitemap as a comprehensive overview of your entire website to help you identify opportunities to include internal links. These links are critical for improving your SEO or search engine optimization.

By utilizing the HTML sitemap, you can ensure that no page on your website is isolated or disconnected.


The existence of an XML sitemap does not make an HTML sitemap irrelevant as both serve distinct functions. If you are unsure of how to create an HTML sitemap, you can consider hiring a freelancer to build it for you on

My name is Duc "JOSEF" Le and I work in Digital Marketing at Mageplaza and BlogAvada. Mageplaza offers a comprehensive collection of over 230 extensions that are designed to work seamlessly with the latest versions of Magento 2 (Adobe Commerce). Meanwhile, BlogAvada is a blog that serves as a platform for sharing information related to websites, mobile apps, e-commerce, digital marketing, and other related topics. I encourage you to visit our websites to learn more about what we have to offer.

Font Size
lines height