Google has introduced its AMP (Accelerated Mobile Pages) technology to make web browsing faster on mobile. The goal is to speed up page loading time and improve the user experience for mobile users.
Despite some limitations, you can customize these pages with many AMP components to make them even more user-friendly and increase your conversion rate.
To optimize your AMP pages , here are 6 things you can add!
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| elements to integrate on your AMP page |
1. An accordion display
The tag <AMP-ACCORDION>makes it possible to present content in the form of an accordion, to allow the user to move from one section to another very easily. This technique cuts a text into several subtitled paragraphs, so that the mobile user can quickly go to the section that interests him.
You have two options for the accordion display:
- Nested accordions , i.e. stacked inside each other allowing multiple sections to be opened at once
- Self-closing accordions that allow only one open section at a time.
2. A sidebar
The sidebar, which integrates using the tag <AMP-SIDEBAR>, provides clear navigation to guide the visitor through your website. With this additional menu, the editors offer an optimal design of the interface, so that the visitor can enjoy the quintessence of the content.
As soon as the user clicks on it, it unfolds and presents the main content, like in a mobile application. The user experience is much more pleasant, because it does not interfere with the reading of the main content.
Accordion view and sidebar can be used together to build a hierarchical, efficient menu within your site structure.
3. Social media buttons
Facebook, Twitter, Pinterest… do we still need to remember the importance of these social networks in promoting your content? We should add that these platforms are totally mobile-friendly and represent the majority of time spent on smartphones.
By implementing buttons that allow the user to share your content on social networks, you increase the visibility of your products, services or blog posts.
4. The tracking pixel
The AMP Pixel is a quick way to track the number of views your pages have. The data is then sent to a URL address that you have determined. It is a built-in component that does not require loading an extension.
Be careful not to include the tag <AMP-PIXEL>at the bottom of the page. It only fires when placed as close to the start of the page body as possible.
With this tracking, you can know how your pages are performing and how to improve them.
5. Forms
At the beginning of AMP technology, you could not embed forms on your mobile pages. It is now possible with the script <AMP-FORM>to activate forms and format them.
Thanks to this function, you can offer landing pages to mobile users and easily acquire leads from your mobile site or social networks. It's a must to bring prospects into your buying funnel and increase your sales.
6. A method of payment
AMP pages can support requesting payment information directly from the browser. To request payments in AMP, you will also have a specific iFrame and integrate it with a “Buy Now” button.
However, as AMP restricts JavaScript, the iFrame source must also handle instances where PaymentRequest is not available.
Other options include:
- Swap the “Buy” button for an “Add to Cart” button
- Redirect users to a standard payment form
Even with AMP's limitations, designing a beautiful, customizable page is entirely possible. The components above are just a few of the additions you can make to maximize conversions.
FAQs elements to integrate on your AMP page
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| FAQs |
1- On the Google search page, what is the meaning of AMP?
The Google AMP Viewer is an integrated platform that allows you to gather information about the user in browsers that support the Google AMP Viewer. The Google AMP Viewer may appear when our systems determine that it can enhance the user experience, particularly in situations where users are expected to scroll through content.
2- What exactly is an AMP webpage?
Accelerated Mobile Pages (AMP) is an open source initiative created to improve the performance of mobile device web pages. The project was led by Google and Twitter. The AMP technology enables lightweight pages that load faster for users of smartphones and tablets.
3- Does the use of AMP pages provide SEO benefits?
AMP is not a requirement for SEO. There are various ways to optimize for page speed and mobile experience. While AMP can be beneficial in certain circumstances, it should not be regarded as a top SEO strategy.